Seriously. After reading yesterday’s New York Times article announcing that the Super Bowl was the most watched show in television history (not the most watched sports show, but the most watched show of any kind), I had to ask myself why the World Series doesn’t approach such spectacular numbers.
Sure, there were good reasons why the Saints-Colts game drew a huge audience.
* The two quarterbacks offered a nice head-to-head story arc.
* The heavy snow kept people indoors and in front of the TV.
* People watch the Super Bowl for the ads.
* There are Super Bowl parties.
And then there’s the fact that the football season boils down to one dramatic contest as opposed to a series of 4-7 games. But it was this comment by Rich Sandomir that got me thinking: “Football is engaging us more than ever.” Is that true? And if so, what is baseball doing about it?
On this blog we’ve talked about ways MLB could improve the sport itself. But what about the marketing of the sport? Why aren’t there World Series parties and better ads and more human interest stories in the media about the individual players so that people who aren’t diehards can still appreciate the games?
I don’t like seeing baseball trounced by football, so if Bud Selig wants to hire me to help market the sport, I’m available. How about the newly created position of vice president in charge of fans? Just leave me a comment, Bud, and I’ll get right back to you.